Upcoming Events & Workshops

* Marketing Fundamental: Be a Player of the Global Market

30 October 2008

30 October 2008, Thursday

  • Registration Fee : SGD920.00 nett per delegate
  • 1-Full day workshop (9.00am - 5.00pm)
  • Marina Mandarin Singapore (Tentative)

Group Fee: 10% for 3 or more delegated registered at the same time from the same organisation.

Introduction

Marketing is a fundamental part of every business success - for both as consumers and as players in the business world especially to be a player of the Global Market in the Middle East.

Lots of people talk about Marketing, but what is it? This workshop is designed to assist participants to understand a more in-depth marketing tools and processes of manipulating and executing the conception, pricing, promotion including distribution of ideas, goods and services to create the exchanges that satisfy individual and organizational objectives.

In providing the awareness of the techniques, terminology and process involved in developing marketing strategies since that marketing is increasingly influencing all aspects of business.

Course Objectives
  • Understand the FUNDAMENTAL and DEFINITION OF MARKETING
  • Use the proper process needed for developing a MARKETING STRATEGY
  • Understand the importance and role of the marketing function
  • Plan an effective MARKETING PLAN for your organization
  • Understand how the local and Middle East markets operate
  • Conduct MARKET RESEARCH using the appropriate techniques
  • Identify and monitor competitors and their competitive activities
  • Collect and validate market information via survey methods
  • Analyze data collected and make sound decisions
  • Study of MARKETING COMMUNICATION MANAGEMENT
  • Understanding of Advertising and Promotion
Who Will Benefits
  • Marketing Managers and Executives. Brand Managers, Key Accounts Managers, Business Development Managers, Business Owners and Entrepreneurs
About the Trainer/Workshop Leader

Dr. Samir Ramzy Attia is a Consultant and Corporate Trainer with many years of experience in Sales, Marketing and Management programmes with the American University in Cairo, specifically the Executive Management Diplomas, School of Business. He is also a Certified Trainer for the USAID, School of Business, Maryland University (USA) as well as a Business Edge Certified Trainer, the International Finance Corporation (IFC), the World Bank Group and a Certified Consultant for the Arab Labor Organisation, the Arab League.

His training experience with some of the Middle East_s leading organisations in sales, marketing specifically and selective management programmes includes Egypt, Saudi Arabia, Bahrain, Qatar, Yemen, Kuwait and United Arab Emirates. His keen interest in the development issues rendered him an effective participation with some non-government organizations (NGOs), which assist in providing current trends and case studies. He has attended, participated and invited as Speaker effectively in many seminars and conferences on education, unemployment, foreign investment, public relations, social marketing and information with the NGO's.

Dr Samir obtained his PhD in Business Administration on Corporate Social Responsibility (CSR) from Holland Academy for Science and Arts (HASA) and is a member of the Public Relations Association, the Red Cross Society, Red Crescent Society and the Arab Management Association.

Workshop Details

  • Registration: Registration is considered confirmed and seat will be reserved upon receipt of submission of delegate/participant's details.

  • Fee: Registration Fee for seminar/workshop is in nett value which includes trainer's fee, course materials, training equipments, morning & afternoon refreshments and set/buffet lunch and car parking (except public carpark).

  • Invoice: Invoice will be issued upon received of details and no. of participants accordingly for payment process.

  • Payment: Payment must be made before commencement of the seminar by bank telegraphic transfer, cash or cheque being made payable to WOUTER MANAGEMENT CONSULTANTS PTE LTD.

  • Submission: Payments together with details of registered delegates to be send to 135 Middle Road, #04-03 Bylands Building Singapore 188975.

  • Cancellation: Fee(s) are not refundable upon registration based on guaranteed/reserved seat(s) unless a course is cancelled by WOUTER Management Consultants Pte Ltd due to unforeseen circumstances.

  • Rights: WOUTER Management Consultants Pte Ltd reserves the rights to alter courses, change of trainer and any of the details contained in this website without prior notice, or to cancel or postpone courses at any time if warranted by circumstances beyond its control.

Enquiries

For any enquiries or more details, please contact: