Wouter Management Consultants Pte. Ltd.

Introduction

Customised In-House/Internal Training Workshop

• Corporate Group: Maximum of 20 (Twenty) participants suggestively
• Workshop: 4 (Four) full consecutive days (9.00am - 5.00pm daily)
• Date: Client's preferred dates but subject to Trainer's availability
• Venue: Client's Premises
• Optional Venue: External (Hotels, clubhouse, training centre, etc.) as arranged by Client or WOUTER

This workshop is designed to help participants to understand the purchasing trends, its challenges as well as the customer_s behaviour and needs. Participants will explore in-depth the personality traits, cultural and social values; and will learn new strategies, ethics, personal selling and purchasing patterns in this programme.

Aim & Objectives

• To understand the purchasing trends and its challenges
• To understand customer/consumer_s behaviour and needs
• To understand personality traits, cultural and social values
• To learn new strategies, ethics and personal selling
• To learn the purchasing patterns

Key Topics

• Purchasing trends
• Challenges
• New strategies and purchasing trends
• Buyer's trend
• Consumer needs and wants
• Consumer behavior
• Purchase decisions
• Personality traits and purchasing trends
• Cultural & Social Values
• Purchasing Patterns
• Attribute - based Processing
• Attitude - based processing
• Purchasing decisions and past experience
• Prices & Promotions
• Ethics & personal selling

Training Methodology

• Extensive individual and group discussions
• Visual & Video Presentation
• Extensive Case studies/Role Play
• Analysis of given scenario
• Interactive exercises

About the Trainer/Workshop Leader

Dr. Samir Ramzy Attia is a Consultant and a qualified Corporate Trainer with many years of experience in Sales, Marketing and Management programmes.

His training experiences other than with the American University in Cairo, specifically for the Executive Management Diplomas, School of Business; are with some of the leading organisations in sales, marketing specifically and selective management programmes in the Middle East includes Egypt, Saudi Arabia, Bahrain, Qatar, Yemen, Kuwait, United Arab Emirates including Pakistan.

His keen interest in the development issues rendered him an effective participation with some non-government organizations (NGOs), which assist in providing current trends and case studies. He has attended, participated and invited as Speaker effectively in many seminars and conferences on education, unemployment, foreign investment, public relations, social marketing and information with the NGO's.

Dr Samir obtained his PhD in Business Administration on Corporate Social Responsibility (CSR) from Holland Academy for Science and Arts (HASA) and is a member of the Public Relations Association, the Red Cross Society, Red Crescent Society and the Arab Management Association.

Apart from being a Certified Trainer for the USAID, School of Business, Maryland University (USA); a Business Edge Certified Trainer, the International Finance Corporation (IFC), the World Bank Group and a Certified Consultant for the Arab Labor Organisation, the Arab League; Dr Samir has recently joined the UNICEF Egypt as a Consultant in Evaluation and Research.

Workshop Details & Enquiries

For more information or enquiries on workshop details such as:

• Fees
• Dates/Training schedule
• Venue arrangement
• Terms & Conditions
• Logistics, etc.

Please do not hesitate to contact:

• Ms Norkiah Noor at 6337-8366
• Email: mailto:nnorkiah@woutermgmt.com